The legacy of Felopateer Palace™spans to several generations and continents; having a story of innovation, artistic excellence, entrepreneurship and dedication to the growth of the watches and jewelry industry. FP is a family owned company with a vast portfolio of Swiss watch brands. Due to the strategy and vision of the founder, Dr. Ehab Shenouda, FP has experienced a steady expansion since its establishment in the 1900’s.

Longeblack worked on creating a new face and branding of Felopateer Palace™ that could match its position and expertise in the field. We meticulously studied the market in Egypt and globally in order to be able to position Felopateer Palace™ as the most luxurious and deep-rooted brand in its field.